What’s Next in 2013: A Lesson in Trendspotting with Marian Salzman
Spotting industry trends and making forecasts for a year ahead is a challenge, especially in an age of constant change and technological developments. The way I see it, in terms of trends, it is...
View ArticleAdvertising’s Big Night: Super Bowl 47
It’s finally here. Football fans everywhere have spent the last year counting down to Super Bowl Sunday, the main event for the NFL. But advertising and marketing executives have spent the last year...
View ArticleBrand Mascots Come to Life on Social Media
A few weeks ago, Chester Cheetah, the beloved “spokescat” for Cheetos, joined Twitter as @ChesterCheetah with a campaign to reach 50K followers. And when he does, “a family gets a kitten.” Chester...
View ArticleLikeable Applies the Lessons of Social Media to Branding
Marketers promote, entertain, celebrate, and explain. In other words, they talk. But Dave Kerpen, cofounder and chairman of Likeable Media and founder and CEO of its sibling company, Likeable Local,...
View Article“MommyShorts” is Blogging Her Way into Hearts, Homes, and Brands
Maybe you’ve seen them on Instagram or Facebook – pictures of babies dressed up in grown-up suits like so many chubby-cheeked David Byrnes. It’s called “baby suiting,” and it’s the latest photo craze...
View ArticleVIZIO Turns a Medium into a Community
Social media can be challenging with its many channels and niche audiences. Where does a brand start? And how do brands tie their efforts together? VIZIO, the nation’s largest seller of flat panel...
View ArticleA David in the Land of Agency Goliaths
Sometimes it seems like the advertising industry is nothing but a land of Goliath’s – Goliath’s that are bent on marrying or eating one another. David Angelo launched the David&Goliath agency in...
View ArticleInterplay of Marketing & Advertising Law to Activate Brands: What is the...
As mentioned, at BAA I gave a presentation on the interplay of marketing and advertising law to activate brands. Today I will share with you the second installment of this three-part series… Which...
View ArticleTransformation Sweeping Advertising and Marketing: Influencer Marketing
It was an incredible three days in Chicago at the 39th Association of National Advertisers/Brand Activation Association Marketing Law Conference, “Breakthrough: Legal Strategies for Dynamic...
View ArticleClik here to view.
What’s Next in 2013: A Lesson in Trendspotting with Marian Salzman
Spotting industry trends and making forecasts for a year ahead is a challenge, especially in an age of constant change and technological developments. The way I see it, in terms of trends, it is...
View ArticleClik here to view.
Advertising’s Big Night: Super Bowl 47
It’s finally here. Football fans everywhere have spent the last year counting down to Super Bowl Sunday, the main event for the NFL. But advertising and marketing executives have spent the last year...
View ArticleClik here to view.
Brand Mascots Come to Life on Social Media
A few weeks ago, Chester Cheetah, the beloved “spokescat” for Cheetos, joined Twitter as @ChesterCheetah with a campaign to reach 50K followers. And when he does, “a family gets a kitten.” Chester...
View ArticleClik here to view.
Likeable Applies the Lessons of Social Media to Branding
Marketers promote, entertain, celebrate, and explain. In other words, they talk. But Dave Kerpen, cofounder and chairman of Likeable Media and founder and CEO of its sibling company, Likeable Local,...
View ArticleClik here to view.
“MommyShorts” is Blogging Her Way into Hearts, Homes, and Brands
Maybe you’ve seen them on Instagram or Facebook – pictures of babies dressed up in grown-up suits like so many chubby-cheeked David Byrnes. It’s called “baby suiting,” and it’s the latest photo craze...
View ArticleClik here to view.
VIZIO Turns a Medium into a Community
Social media can be challenging with its many channels and niche audiences. Where does a brand start? And how do brands tie their efforts together? VIZIO, the nation’s largest seller of flat panel...
View ArticleClik here to view.
A David in the Land of Agency Goliaths
Sometimes it seems like the advertising industry is nothing but a land of Goliath’s – Goliath’s that are bent on marrying or eating one another. David Angelo launched the David&Goliath agency in...
View ArticleClik here to view.
Interplay of Marketing & Advertising Law to Activate Brands: What is the...
As mentioned, at BAA I gave a presentation on the interplay of marketing and advertising law to activate brands. Today I will share with you the second installment of this three-part series… Which...
View Article
